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In my last blog post, I talked about how a consistent content strategy for your travel business is a must-have to get found online.
Your content is one of the ways to get couples to find you and know you exist. A lead magnet is a way to reel them into taking a step with you and that’s what we’ll be talking about today.
As a wedding planner or travel advisor, have you ever been approached to plan a destination wedding and found yourself turning down the business because you didn’t know where to start?
Maybe you’ve had that happen several times, or maybe you get leads for destination weddings and hand them off to a travel professional you know who specializes in them.
If you’re reading this article, it is likely because you’re wondering, “How do I become a destination wedding specialist?” or “How the heck can I start benefiting from the destination wedding industry?”
Whether you have a planning fee implemented in your travel business or need to increase your professional planning fee, this article is for you!
All the arguments I’m about to present are based on experience. I remember the days in my travel business when I said what I thought everyone else said, “My services are free.”
But would you put “My Services Are Free!” on a t-shirt? Maybe to get some interesting conversations started! 😂
Alright, enough chit-chat… Let’s get this party started!
Mary Bicknell
BUSINESS COACH AND CONSULTANT FOR MENTAL HEALTH PROVIDERS
I was a psychotherapist for years, but it wasn’t until I stumbled upon the whole online world, and saw the opportunity to have a business outside of my 1-on-1 work, that I was like, “This is amazing!” I invested in a lot of products early on, but I never got around to using them for anything.
In the meantime, I started my consulting and life coaching businesses, but it was a struggle because I still had to shift gears from 1-on-1 client work to an online business mindset.
I first found out about Amy at an event in California and I just started consuming all of her podcasts and emails… and I loved them. I signed up for List Builders Lab™️, then Digital Course Academy™️, and I jumped right in.