What Every Destination Wedding Planner Needs to Get Found Online: Website

Welcome to part 2 of my new series, “What Every Destination Wedding Planner Needs to Get Found Online”. On part 1, I talked about your social media presence and focused specifically on Instagram. If you missed it, you can check it out here!
So, you are in the right place if you want to know how to market your travel business online!
Question for you… If I visited your website today would you be proud or possibly embarrassed? Be honest!
Listen, we’ve all let things go in our business or personal life at some point or another. It can be embarrassing because it wasn’t the intention, but so many other demands got in the way so possibly our website was neglected.
I want to encourage you with a few quick tips to spruce up your site and then talk more in depth about how to use your website to get found online. Sounds good?
As a destination wedding and honeymoon specialist, that needs to stand out immediately.
You want a marketing message that speaks directly to her pain and then you share your USP to tell her that you’re the solution.
My USP is that I help busy couples plan their destination wedding without stress or overwhelm.
What does this mean? Well, you don’t want to whammy her over the head requesting a first date (consultation) without determining if she is even remotely interested. You’ll want information on the next steps if she is ready to get started, and information if she is just getting started and not even sure if she wants to do a destination wedding.
This is where your blog comes in and how you can get leads for your destination wedding business. When you are offering free content (like you are reading right now), your ideal client can get to know you – feel like she is being helped and when she is ready, she will take the next step with you.
Writing a blog not only gets you found (because you use keywords like “how to plan a destination wedding” or “best location for a destination wedding in the Caribbean”) but it sets you apart as an expert and allows you to offer her your bride bribe/lead magnet or the opportunity to do a complimentary consultation with you.
Don’t over think it. It doesn’t have to be long. It just has to be helpful and you want to think about a few key phrases you can use so that you are found when she does a google search.
Insert a few great images so that you can then post your blog on your Pinterest account.
Possibly pop in a video if you have one that relates to what you’re talking about. It is worth the time to do this right. This is how Lou and I got found online. We were always writing blog posts. It doesn’t happen overnight, but the more you do it the more natural it will become.
To wrap this up, you must have a website that immediately let your bride know she is in the right place to get help and then share great tips and content that will help her in the planning process. Remember that at the end of your blog post, you will want a call to action for her to take the next step with you. Just like what I’m about to do (but my call to action is for you, not for a bride 😉)
Mary Bicknell
BUSINESS COACH AND CONSULTANT FOR MENTAL HEALTH PROVIDERS
I was a psychotherapist for years, but it wasn’t until I stumbled upon the whole online world, and saw the opportunity to have a business outside of my 1-on-1 work, that I was like, “This is amazing!” I invested in a lot of products early on, but I never got around to using them for anything.
In the meantime, I started my consulting and life coaching businesses, but it was a struggle because I still had to shift gears from 1-on-1 client work to an online business mindset.
I first found out about Amy at an event in California and I just started consuming all of her podcasts and emails… and I loved them. I signed up for List Builders Lab™️, then Digital Course Academy™️, and I jumped right in.