Welcome to part 2 of my new series, “What Every Destination Wedding Planner Needs to Get Found Online”. On part 1, I talked about your social media presence and focused specifically on Instagram. If you missed it, you can check it out here!
So, you are in the right place if you want to know how to market your travel business online!
Question for you… If I visited your website today would you be proud or possibly embarrassed? Be honest!
Listen, we’ve all let things go in our business or personal life at some point or another. It can be embarrassing because it wasn’t the intention, but so many other demands got in the way so possibly our website was neglected.
I want to encourage you with a few quick tips to spruce up your site and then talk more in depth about how to use your website to get found online. Sounds good?
There are 5 key elements your website must have to attract and book your ideal bride and I’m going to share three of those with you:
1. A design and theme that quickly communicates what you do!
As a destination wedding and honeymoon specialist, that needs to stand out immediately.
- Too often we see travel pros using websites from their host agency, travel franchise, or maybe ones that are pumped with promotions that are frankly all over the place – “Egypt, Caribbean Cruise, Jungle Safari”. I understand the need to make your life easier, but if you don’t look like a destination wedding specialist, your bride will not stay on your site.
- Your images need to be relevant and appealing to your bride and immediately tell her that you specialize in what she is looking for.
2. Your Unique Selling Position (USP) should be on your website to reinforce to your bride that she is in the right place to get help planning her dream wedding or honeymoon
You want a marketing message that speaks directly to her pain and then you share your USP to tell her that you’re the solution.
My USP is that I help busy couples plan their destination wedding without stress or overwhelm.
3. You need to have content for every phase of the planning cycle
What does this mean? Well, you don’t want to whammy her over the head requesting a first date (consultation) without determining if she is even remotely interested. You’ll want information on the next steps if she is ready to get started, and information if she is just getting started and not even sure if she wants to do a destination wedding.
This is where your blog comes in and how you can get leads for your destination wedding business. When you are offering free content (like you are reading right now), your ideal client can get to know you – feel like she is being helped and when she is ready, she will take the next step with you.
Writing a blog not only gets you found (because you use keywords like “how to plan a destination wedding” or “best location for a destination wedding in the Caribbean”) but it sets you apart as an expert and allows you to offer her your bride bribe/lead magnet or the opportunity to do a complimentary consultation with you.
Don’t over think it. It doesn’t have to be long. It just has to be helpful and you want to think about a few key phrases you can use so that you are found when she does a google search.
- Determine the content you want to write about first
- Write it out in a draft
- Do a Google search for what relates to your content and when that search pops up it will show other related searches
- Write down a few of those related search options and try to incorporate them into your drafted post
- Write the title that would be your best searchable phrase (like “Best Resort for a Romantic Micro Destination Wedding”)
Insert a few great images so that you can then post your blog on your Pinterest account.
Possibly pop in a video if you have one that relates to what you’re talking about. It is worth the time to do this right. This is how Lou and I got found online. We were always writing blog posts. It doesn’t happen overnight, but the more you do it the more natural it will become.
To wrap this up, you must have a website that immediately let your bride know she is in the right place to get help and then share great tips and content that will help her in the planning process. Remember that at the end of your blog post, you will want a call to action for her to take the next step with you. Just like what I’m about to do (but my call to action is for you, not for a bride 😉)