I remember when I first started my travel business and quickly realized that without a niche, I was going nowhere fast!
Once I had this part of things figured out, I sought the help of the “experts” on how to get my name out there as a travel agent who specialized in honeymoons.
Everyone touted bridal shows as being the number one way to get leads. It makes sense… dozens of newly engaged couples specifically coming to an event that is all about planning their wedding.
I’m not going to say I didn’t have success, because occasionally, I did. I eventually learned the ropes of the best way to get clients at a bridal show, and ultimately invested quite a bit of money in an awesome display and would pay for two booths at the corner (location, location, location!).