If you’re a travel pro who’s booking everything from cruises to couples’ road trips to Disney to destination weddings, you’re probably exhausted. You’re also likely underpaid. But it doesn’t have to be that way.

Today, I want to share 3 signs that you’re not just ‘interested’ in destination weddings—you’re ready to specialize, focus, and build something profitable, sustainable, and aligned with what you actually love.

Have you ever wondered what really happens when you focus your travel business on destination weddings? Spoiler alert: it’s far more rewarding than you think—and we’re not just talking about money.

As a business coach for travel advisors who also walks the talk as an active travel advisor, I believe in authentic, firsthand insight. My recent Facebook Live, “Unfiltered & On-Site,” gave our community a candid look at five of Jamaica’s all-inclusive resorts. Here’s a summarized blog post version, with added perspective for both consumers and the travel pros who serve them.

Think of the Facebook “Friends” tab as a cozy campfire where only your closest connections gather to share their stories.

No noisy ads. No random strangers. Just you — and the people who already know, like, and trust you — your prime travel audience.

In this post, you’ll learn how to leverage the new Friends tab to spark more genuine conversations, stay top of mind, and drive more dreamy destination weddings and honeymoon bookings your way.

Ever wish you could grow your brand without drowning in content creation? You’re not alone. In the hustle of running a wedding or travel business, finding time to post consistently can feel like chasing confetti in the wind.

But what if I told you there’s a way to build genuine connections, skyrocket engagement, and show off your brand—all in less than five minutes a day?

Stick with me, because we’re diving into the 10-Day Instagram Story Challenge—and it might just change the game for your business.

Let’s face it—writing a blog can feel like shouting into the void. But what if your blog could be more than just pretty words? What if it was a lead-generating machine that helped dreamy couples find you and book you?

Think of your blog like your resort lobby—welcoming, polished, and designed to draw people in. When done right, it doesn’t just share tips or stories; it gently nudges readers toward your inbox asking, “Can you help us plan our big day?”

When responding to inquiries, your approach can make all the difference. A well-crafted response isn’t just about introducing yourself—it’s about sparking a genuine conversation that builds trust and encourages engagement. Many travel agents make the mistake of dropping a quick “I can help!” or posting a website link without context, but these tactics rarely lead to conversions. Instead, the key is to provide thoughtful, engaging responses that feel natural and invite further discussion.

In this guide, we’ll explore how to craft strategic replies that position you as an expert while gently guiding potential clients toward working with you!

Planning a destination wedding is an exciting but overwhelming journey for many couples. As a travel professional specializing in destination weddings, your challenge is to cut through the noise, capture their attention, and position yourself as the go-to expert. So, you might be wondering, “how do I market my travel business on Instagram?” With the power of a strong hook—the key to stopping the scroll and getting couples to engage with your content.