One of the keys to getting brides to reach out to you and ultimately hire you to plan their destination wedding or honeymoon is to get them to know, like and trust you. The bottom line is people buy from those they know, like and trust.. period! A bride is soley focused on who she can trust to help make her dream wedding a reality! With that in mind here are 5 strategies you can use to gain a bride’s trust!
CREATE A HOW TO TUTORIAL
Brides need help in all kinds of areas of planning their destination weddings or honeymoons. So pick a small, but essential piece of the entire process and show them how to do it. For example: You could create a blog on how to properly transport her dress for her destination wedding.
CREATE AN ESSENTIAL GUIDE
This could be an e-book, video, pamphlet, print book, or pdf report. This is going to be a more in depth and detailed deep dive into a topic that helps brides make their dream destination wedding or honeymoon come to pass. Example: The Essential Guide to Planning a Dream Destination Wedding.
CREATE ENTERTAINING CONTENT
Who gets more attention, teachers or entertainers? Let's face it, brides don't always want to be taught, sometimes they just want to be entertained! So look to give your brides a piece of entertaining content! Research things going on in the destination wedding or honeymoon world that would be entertaining to them: For example: 10 Celebrity Couples That Did a Destination I Do
CREATE FAQ CONTENT
Take some of the top questions that you keep getting from different clients or bride leads, and put them into a FAQ blog post, video, etc. If you don’t have any or very few destination wedding client questions, just google “destination wedding questions” and Google will pop up questions that are trending about destination weddings you can use. Example: The top 5 Questions From Real Destination Brides, ANSWERED!
CREATE "WHAT IS TRENDING NOW" CONTENT
Research some of the latest trends going on in the world of destination weddings or honeymoons and create a blog post or video that talks about a trend going on that would interest a bride looking to do a destination wedding. Example : Top 5 trends for the 2020 destination bride.
Start Creating Your Content Today:
So don't wait, there are brides right now online looking for this type of destination wedding content! When a bride comes across your content she will get to know, like and trust you as the go to expert to help her plan her destination wedding. If you are looking to increase your destination events, or maybe you would like to start planning destination events, I encourage you to sign up for my free live cast:
How to Build a Thriving & Successful Destination Wedding Business.
Sign up below.