If you have read my recent posts, I’ve been sharing some strategies to help you grow your wedding business on Instagram. Last week, I gave some great tips on hashtags! Once you have your hashtag game down, you’ll start attracting your ideal wedding client.
What happens next is that he or she will visit your Instagram profile. If they like what they see, they will give you a follow or possibly take the next step with you based on your bio’s call to action.
So, you may be wondering how you can write an Instagram bio for your wedding business that will get your ideal wedding client to follow you.
Allow me to share a few Instagram Profile tips for wedding pros
Your Profile Picture
Unless you are a big company, this should be a picture of you, the owner of the business.
- Your picture should be close-up. If you don’t have one, upload a picture of you into Canva and crop it so that it is shoulders and up.
- Your picture should show your eyes.
- Your picture should show your smile. The reason you want to show your eyes and your smile is because it creates a trust factor.
Your Profile Name
Your profile name is searchable! So, take a few moments and search some titles that best describe you and fit within the 30-character allotment.
- Put your title in your name field
Examples: Destination Wedding Planner, Chicago Wedding Planner, Luxury Wedding Venue, Atlanta Wedding Photographer, Wedding Florist
- It is recommended that you have your first name and then your title in the name field
Example: Tami | Destination Wedding Planner (this is actually over 30 characters, so in that case, I would keep “Destination Wedding Planner” for my name field and then make sure I introduced myself in the bio field).
This is critical to getting your ideal wedding client to know they are in the right place and that you are the person who can help them.
- Your bio is about your ideal wedding client, not about you.
- Your bio is talking to a specific person, not everyone, so get clear on who your ideal wedding client is. (If you need help with this, I have a resource below that you may want to check out!)
- First, you will want to share who you help and how in a clear and concise way. For example: “I help modern couples design custom floral art to celebrate their Houston wedding.”
- If you have enough space, you will want to share your authority. Example: “Planning weddings since 2001” or “Featured in Style Me Pretty” or “Award-winning Agency”
- Have a clear Call to Action. Your Instagram Bio is the perfect place to have your lead magnet.
- Have the link in your bio go to a landing page on your website where you house links (I recommend 3 links max) or possibly use a service like Linktree. To see how that works, look at my Insta bio or you can view my Linktree here.
If you’re a wedding professional and you want to build your business, you know that being found online by your ideal wedding clients and building an income that grows is what matters.
Learn how to generate leads using content marketing for your wedding business and give people a reason to follow you on your social media channels. 😉