When Lou and I first started our business, bridal shows were one of the main ways to market your wedding services and get out in front of your ideal audience.
While this gave us exposure and allowed us to talk with some couples and make connections at first, we didn’t have a solid plan for what to do after the bridal show was done.
Sure, we could send an email, but what would the email say, and would they even open it? Plus, we noticed that couples wouldn’t give their best emails when registering for the show.
One of the things we did was partner with a resort brand and host Caribbean Nights. At the bridal show, we would personally invite the couples to the event and let them know the benefits of attending.
Essentially, this was our backstage pass invitation, and we would share the benefits of attending the Caribbean Night and also let them know that space was limited.
Think about it, have you ever been invited to something and it made you feel special? Have you ever not been invited to something and it made you sad and wondering why you weren’t invited?
People love feeling included. So, what are some ways that you can extend invitations to your wedding clients to increase engagement, inclusiveness as well as make them feel like a VIP?