If you haven’t read part one of this blog post, check it out here.
As we are all in uncharted territory, I can confidently say that your attitude toward this crisis will spill over and create a culture. Your clients will turn to you for advice, so it is imperative that you remain calm and carry on.
Your confidence that this too shall pass is what will keep you visible in a positive way so that when your clients are ready, they will come to you. It is good to remind them that you are a reliable business they can turn to and that you can handle crisis situations like a pro.
After a crisis of this magnitude, clients who possibly could have strayed to DIY will turn back to a trusted source. You need to remain visible as that trusted source and give them reasons to use you. With that said, stay abreast to the latest updates concerning the Coronavirus.
I have a few ideas for you to focus on during this time:
I know that when you’re in the midst of a circumstance it can feel big and overwhelming, but trust me when I tell you that you will get through this and you will come out stronger! 💪