Picture this: You’ve just returned from a gorgeous tropical escape or a family trip where you explored a stunning resort. You’ve got new insights to share with your clients, dozens of pictures and video of the resort, but wait—where’s the fresh content YOU for your marketing? As a travel expert, this is a missed opportunity. Every trip, whether it’s for work or play, is a chance to build your content library and connect with future clients.
Think of your pre-travel content plan as packing for a trip. Just as you wouldn’t head to the airport without a well-organized suitcase, you shouldn’t set off on a familiarization trip or vacation without a clear content strategy. Each journey is a golden opportunity to capture photos and videos that showcase your expertise and attract new travel clients.
In this guide, we’ll explore how to plan your content creation ahead of time, ensuring you return from your travels with valuable material that fuels your marketing efforts for months.
Travel Marketing Tips
🌟 The Content Packing List: What to Capture While You’re Away
Before you even pack your bags, make a list of the content you want to capture. Think beyond just the standard beach shots. Imagine yourself strolling along the shoreline, lounging by the pool, or enjoying a sunset cocktail. These moments are perfect for showcasing the luxurious experiences you can arrange for your clients. Pay attention to unique elements specific to the resort or destination—whether it’s a signature drink, a stunning view, or local cultural highlights. These can be used to illustrate the benefits of booking with you.
💡 PRO TIP: Utilize your time at the resort or destination to film multiple short videos, even if you’re simply walking from one location to another. These clips can be gold for your social media later on.
🌟 The Props That Pop: Essential Items to Bring Along
Props can elevate your travel content from ordinary to eye-catching. Pack items that resonate with your brand and the destination—think chic sunhats, stylish sunglasses, or a cute beach bag that flaunts your logo. A laptop can also be a great prop, symbolizing the balance of work and play in your life as a destination wedding planner. Plus, outfits in your brand colors can make your photos more cohesive and professional-looking. These props don’t just enhance your photos; they help tell a story that aligns with your brand.
🌟 Holiday Content: Planning Ahead for Seasonal Marketing
Christmas in July? Why not! When it comes to content, it’s always good to think ahead.
Even if you’re traveling off-season, it’s smart to capture holiday-themed content that you can roll out later. A couple of years ago, I brought an Elf on the Shelf to Mexico and snapped some playful shots of him lounging poolside with a cocktail. Think about how you can do something similar for the upcoming holidays. These photos and videos will give you a head start on your holiday marketing, keeping your audience engaged year-round.
💡 PRO TIP: Always have a small holiday prop in your bag. Whether it’s a Santa hat or a heart-shaped trinket, it could become the star of a future post.
🌟 Setting Yourself Apart: Showcasing Your Expertise
Want to position yourself as the go-to expert in destination weddings? It’s all about the content that sets you apart.
What’s going to make you stand out from other travel agents? Content that showcases your authority and knowledge. Capture photos or videos of you networking with resort management or sharing your insights about the venue. Consider filming a quick tour of the resort or a clip of you explaining why this destination is perfect for a certain type of couple. By sharing your expert opinion, you’re not just selling a destination—you’re selling your expertise. This type of content not only builds your authority but also adds value to potential clients who are seeking advice from someone in the know.
💡 DID YOU KNOW? Video of you talking/advising is the perfect content to establish trust with potential clients. When they see you in action, they’ll feel more confident in choosing you to plan their big day.
🌟 Create Versatile In-destination Videos for Your Business
One trip, endless opportunities! Your travel doesn’t just benefit your Instagram—it can feed content to all areas of your business.
As you plan your trip, think about how you can create versatile content that can be used across different platforms. An introductory video of yourself and your services can be shared on your website, social media, or even in email marketing. Film multiple takes in different outfits to keep your content fresh. Invite viewers to download your free guide, or create a warm welcome video for your website’s homepage. Each piece of content should be crafted with intention, making sure it aligns with your overall business goals.
💡 PRO TIP: Practice makes perfect! Rehearse your introduction and closing statements before you film, so you come across as confident and polished on camera.
No Regrets, Just Results
When you plan, you ensure that your trip isn’t just a getaway—it’s a content goldmine. By creating a pre-travel content strategy, you can return home with everything you need to keep your marketing rolling smoothly, attract new clients, and stand out as the go-to destination wedding travel guru. So, next time you pack your bags, don’t just think about the outfits you’ll wear—think about the stories you’ll tell and the content you’ll create. Happy travels, and even happier content creation!
Ready to take your travel content creation to the next level without the stress? Join the Destination Wedding & Honeymoon Content Hero membership! With our done-for-you content packages, you’ll have a constant stream of high-quality, engaging material that speaks directly to your ideal clients. Imagine having more time to focus on what you love—planning unforgettable weddings—while we handle the content that drives your business forward. Don’t miss out on this opportunity to elevate your brand and attract more dream clients.
