I’ve started a new series sharing 5 Elements of a Solid & Reliable Lead Generation System to Grow Your Wedding & Travel Business.
This is part 2. For part 1, go here.
If you’re looking for ways to get clients for your wedding business or travel business, you’re in the right place!
Let’s dive into the best way to market your wedding and travel business so you can get good, quality leads. It’s easier than you think! Yay! 😄
Element # 2
Create the Right Message That Speaks Directly to Your Couple and Sets You up as the Go-to Expert!
This is where a lot of wedding & travel professionals go wrong, but it makes total sense why. Obviously, if you don’t define your ideal wedding couple (which I cover in part 1 of this series), then your marketing message is unclear and too generic.
This results in attracting no one because your potential client doesn’t feel as if your message is speaking to them.
Summarize who your ideal wedding couple is
First, let’s summarize who your ideal wedding couple is so you can stop wasting time and money, produce results from your marketing efforts, increase your bookings and commissions and love what you do! *cue the Hallelujah chorus* 😂
Here are a few examples:
- Busy couples
- Overwhelmed couples
- Influencer couples
- Foodie couples
- Catholic couples
Define what their main roadblock or problem is
Second, define what their main roadblock or problem is.
Here are a few examples:
- Time
- Organization
- Stress
- Worry about failing
- Making decisions
Write your message that speaks clearly to their problems
Third, your message should clearly state who you help and how you help them.
How you help them is your specialty, your area of expertise. So, it all needs to make sense and your expertise should be the answer to their biggest challenge or roadblock.
- Step 1: Summarize who your ideal wedding couple is
- Step 2: Define the main challenge of your ideal client
- Step 3: Summarize your specialty
If you want the formula to easily craft your marketing message so you can multiply your wedding and travel leads, as well as examples of what a finished marketing message looks like, grab my free checklist now! 👇
