Let’s face it, Bridal shows are a necessary thorn in your side. Some of you bring in 80-90% of all your leads from doing bridal shows. Hey, I did bridal shows! Yep, I just admitted it…I used to do bridal shows in order to get leads for my business.
For those of you who have done a bridal show or still do them, well, you know how much time, energy and money goes into them and sometimes with little to show for it!
Back when I started my business (2007), bridal shows were the “thing to do” to get out there and help brides and grooms know you existed. But, unless you are juggling knives on a unicycle while going through a ring of fire and then jumping on the back of a lion, it is hard to be noticed and be remembered! Am I right?
I would mine the show leads list as much as possible, and I would get a few consultations, but nothing really big to show for it!
What I quickly realized was that the ROI wasn’t good enough. I needed a better strategy and on top of all that, I needed to attract MY IDEAL CLIENT. One with a realistic budget, can I get an “Amen”?
So, how can you attract your ideal client with an awesome budget and avoid the danger zone of the bridal shows and keep the knives and unicycle at home?
· Step 1: Who is your ideal client? Go ahead, write it down.
· Step 2: Where do they hang out?
· Step 3: What is their biggest problem?
· Step 4: How can you become the solution to their problem?
I encourage you to take some time to really think this through as you’ll want all your messaging on your website, in your social media, in your emails to clearly talk to that ideal client and remind them how you are their answer!