Think of the Facebook “Friends” tab as a cozy campfire where only your closest connections gather to share their stories.
No noisy ads. No random strangers. Just you — and the people who already know, like, and trust you — your prime travel audience.
In this post, you’ll learn how to leverage the new Friends tab to spark more genuine conversations, stay top of mind, and drive more dreamy destination weddings and honeymoon bookings your way.
Facebook Friends Tab
🌟 Why the “Friends” Tab is a Game-Changer for Relationship Marketing
Imagine walking into a party where everyone already knows you! That’s exactly what Facebook is giving you with the Friends feed — pure, relationship-driven visibility.
As a travel advisor who’s built trust over time, this is your moment to shine.
- Share client success stories
- Show behind-the-scenes travel moments
- Post your own travel experiences
The content that wins here is personal, real, and relatable.
💡 PRO TIP: Post consistently on your personal profile. A recent SFGate report found that users previously spent only 17% of their time engaging with friends’ posts — but with this update, expect that number to skyrocket.
🌟 How to Encourage Your Audience to Tune Into Your Updates
Don’t be shy — invite your audience into the fun!
Simple reminders like: “Make sure you catch my travel tips and destination inspiration! Check your Friends feed so we stay connected!” work wonders.
💡 PRO TIP: Add subtle reminders in your Stories, posts, or even your email signature. Assume your audience does not know what to do; tell them what to do.
🌟 Make Personal Sharing Part of Your Strategy
Gone are the days when you had to separate personal from business. People buy from people — not logos.
Share genuine moments:
- A client’s gorgeous beach elopement
- Your favorite resort inspection
- Your top honeymoon destination picks
💡 PRO TIP: Psychology studies show that people are more likely to share posts that reflect who they are or aspire to be. Make your posts feel personal and inspiring.
🌟 Get Your Team (or Partners) Involved with Advocacy
Teamwork makes the dream work — especially on Facebook!
If you have a VA, team member, or friendly industry partners (like resorts or photographers), encourage them to share your posts during GTAD week. It boosts reach naturally without feeling spammy.
💡 PRO TIP: Create a quick “Sharing Kit” with pre-written blurbs, links, and easy instructions. The easier you make it, the more people will share!
🌟 Tap Into Facebook Groups for Extra Visibility
Groups still have insane organic reach compared to Pages or Profiles alone.
Jump into destination wedding groups, honeymoon planning communities, and local travel-loving groups. Answer questions, offer tips, and be a friendly resource, not a sales pitch.
💡 PRO TIP: Being helpful builds your authority faster than any ad ever could.
🌟 Focus on Creating “Share-Worthy” Content
Want to know the secret sauce? Create content people are proud to share.
Ideas:
- “Top 5 Dreamy Honeymoon Resorts”
- “Secrets Only Travel Advisors Know”
- “Destination Wedding Planning Tips for 2025 Brides”
💡 PRO TIP: Emotional, inspiring, or identity-driven content (“This is SO me!”) tends to go viral faster in personal feeds.
Time for Real Relationships
Facebook’s new Friends tab is a return to real relationships — and for travel advisors, it’s an incredible opportunity.
By showing up consistently, authentically, and strategically, you can turn casual followers into forever clients.
As Zig Ziglar said, “If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.”
And if you’re thinking… “This sounds amazing, but what should I post? How do I show up the right way without spending hours creating content?”
That’s exactly why I created the Global Travel Advisor Day Social Media Content Kit! Done-for-you captions, Canva templates, reels, stories, email templates — all ready to plug, post, and shine.
