Website Tips for Your Destination Wedding Planning Website

Destination Wedding Website Tips

When assisting couples in destination wedding planning, your website is paramount, as your client base may not be local to you. This basically means your website is your storefront.  Your Destination Wedding Planning Website will show who you are and who you serve and give couples a chance to feel connected to you. We brought in a website expert, Emily Foster, to bring you some tips for elevating your destination wedding planning website.

Introducing Our Website Expert, Emily Foster From Emily Foster Creative

emily foster creative
Image by Emily Foster Creative

Emily is a branding and website designer based in Portland, Oregon. She serves wedding and hospitality pros worldwide to help them build personality-packed and strategic brands. She has worked with some of our clients and put together workshops for destination wedding planners like you! You can check her out at emilyfostercreative.com.

Elevating Your Website Before Bridal Season

With engagement season upon us, right now is the opportune time to revamp your destination wedding planning website and showcase the great service you offer to all the newly engaged couples out there, looking for assistance in planning their own destination wedding!  

To get you started, here are three website tips to level up your website and get you ready by bridal season:

🌟 Audit Your Website Contact Form

As mentioned above, your website is your storefront. This is a (digital) space for your current clients and potential clients to connect with you. Therefore, you want to make this process as simple as possible!!  

  • You’ll want to make sure your contact form is easy and quick to fill out.
    Don’t forget that you don’t want to “over ask” within your contact form. If your form requests too much data from your client, then filling out the form will feel like work instead of feeling like they easily established an awesome connection for planning their wedding! Basically, you want to request all the salient information required before your sales consultation, while keeping the form quick and concise and not over the top.  
  • Functionality is very important also.
    Therefore, you’ll want to make sure that your contact form is efficient and operational from top to bottom. It is not uncommon to find websites where clearly someone has gone through all the steps in creating their contact form, except for their SUBMIT button. If this vital part of your contact form is missing, then it will hinder this important step in your relationship-building with future clients.   

🌟 Update Your Destination Wedding Planning Website Images

The images on your website are essential in expressing who you are and who you serve.  For example, if you’re looking to serve clients in a certain destination wedding location, make sure this location is presented within your photos. Or, if you’re looking to service more luxurious weddings, you’ll want to attract that potential client base, and imagery is the way to do this.  

Utilize high-quality images of your previous couples while reveling in their own luxury wedding celebrations. The goal with the images is to allow your couples to see themselves in the photos you have showcased on your website. Additionally, including imagery like this within your destination wedding planning website gives both you and your couples a chance to physically see an alignment between what they’re looking for and what you will offer for them, which is a great tool. When your customers can recognize this alignment simply from the imagery on your website, then they will already feel comfortable knowing they will be able to connect with you.    

Looking for extra images? If you are struggling with what you have, websites like Unsplash and Canva (pro account) are excellent sources for free images. You can also find paid stock photos that are relevant to wedding pros at Sourced Co or StyledStock.

🌟 Make Sure The Top-Fold Section of Your Destination Wedding Website Showcases What You Do!

The top-fold portion of your website is the very first section that people’s eyes will land. This alone makes this section of your website “prime real estate.”  The top-fold section should make it instantly clear who you serve (or want to serve) and what you do. Think elevator pitch, but quicker! 

If your mission statement is not made perfectly clear within this section of your website, then there may be some confusion for the couples looking to find YOU and use YOUR service! This is a spot for you to let the couples know what your forte is!

Think of the relief a bride can feel when trying to locate the fitting planner for their destination wedding and being able to ascertain this at first glance! If you’re only working on certain kinds of destination weddings, you’ll want to make sure that is solidified within this section of your website. Or, if you’re location-based, that is also important information that would be helpful to add to the top of your destination wedding website. Planning a destination wedding is an arduous undertaking for any couple and if reading your website is easy and what you offer is discernible, this is a relief for your potential clients! 

Website Tips for Speedy Service on Your Destination Wedding Planning Website

The “Amazon Effect” has deeply influenced our instant gratification world. Modern couples are looking to obtain their services as quickly as possible. Therefore, it’s important to be more responsive and capture your couple’s attention as quickly as you can. 

We have put together a small list of three tips to help with your availability and ability to answer questions as quickly and efficiently as possible:  

🌟 Free Value Added

Free value-added gives your clients a little taste of what hiring you will be like, but through free content, that they sign up to receive. This is a fantastic way for your clients to receive free guidance quickly, and it reminds them of what a knockout you are in your field.

It’s important to remind everyone that the service you offer is one of a kind and is not something someone can just do for themselves out of nothing at all. Written content like, “A Free Guide to Picking the Perfect Wedding Destination” or video content featuring a free (quick) demonstration are great examples.

Offering free content like this lets everyone know what a skilled and coveted professional you are. Additionally, this destination wedding website content can be followed up with the couples being added to your email list going forward, providing them with more free value soon and reminding them of your skill and professionalism. 

🌟 Auto Response on Messages

Having an auto-response set up via your CRM  is a game changer. First, it removes the pressure to reply right away on your end because your CRM will be set up to respond for you and respond instantaneously, too. It also provides peace of mind for your couples because they feel seen and are given a reasonable expectation as to when to hear back from you. You can customize these auto-response messages to outline a response time frame (24-48 hours) or whatever works best for you and your destination wedding planning website.

🌟 Refine Your FAQs on Your Website!

Try and keep a record of the most common questions your couples are asking at their initial meeting with you. Whichever questions seem to occur most frequently, add them to your FAQ page with a simple and quick answer provided. This not only provides your couples and potential couples with quick service on your destination wedding planning website, but it also sets an expectation for them and shows what an efficient destination wedding planner they will be working with. This will elevate many concerns right away and will streamline the topics of greater importance for your initial call/meeting with your couple. 

Final Thoughts

As said before, your website is like a digital storefront. It is a place where your customers can connect with you and your service from anywhere in the world. With engagement season upon us, there is no better time than now to make sure your website is ready and raring to go before the start of the new year!  

Speaking of being ready, we have a great free resource you’ll want to get to ensure you have your funnel in place to attract newly engaged couples looking to plan a destination wedding…

The Ultimate Checklist to Multiply Your Destination Wedding Leads
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