Posting Isn’t Marketing: How Travel Advisors Can Build Authority That Attracts Clients
I’m going to say something that might ruffle a few feathers… Posting on social media is NOT the same thing as marketing your travel business.
You can post every single day. You can share beautiful resort photos, supplier promotions, travel quotes, destination inspiration, and Reels someone else created for you. And you can still have potential clients scroll right past you without understanding one very important thing: why should I hire YOU?
That’s the question I think too many travel advisors forget to answer with their content, and I learned the importance of that lesson by building my own travel business.











