Have you ever been to a concert or event where there was an exclusive area roped off by a soft and squishy red velvet rope? You can’t help but be curious, feel left out, and desire to get past that luxurious barrier, am I right?
It creates intrigue as well as sets someone apart because we can’t have full access to them, which increases the value of who they are and what they have to offer.
I want to share some ways that we can set ourselves apart as experts so that we can have this same red velvet rope effect on our potential wedding couples, but before we get there, we first need to be seen as credible and trustworthy.
Can I cut to the chase here and give you some pointers on simple ways to make yourself credible?
One easy way to make yourself credible is in ditching the Gmail address for your business. Even if you don’t have a website yet, buy the domain and get your email set up to be your business name.
Have a wedding website professionally made or invest in one that looks like it was made by a professional. Homemade-looking websites show that you aren’t willing to invest in your business and if you’re not willing to invest in your business, how can you expect a potential client to?
Have professional business cards on a nice card stock, not homemade printed cards.
Have a recorded greeting that prompts the caller to “Press 1 for Customer Support”, “Press Two for ___” You get the drift. This will make you sound bigger than you are which gives you credibility.
I can’t stress this enough. Having a professional picture for your social profiles as well as on your website sets you apart.
While generic statements like, “She was helpful and we had a great experience!” are better than nothing. A specific way that you helped your client and the specific result they received will be more powerful.
So, prompt the reviews accordingly and ask your clients, “What was the biggest challenge you had when you first consulted with me and how did my services help you overcome that challenge?” Or something to that effect.
Create an advisory board where you are associating with other industry experts who have a credible, known, and trustworthy business.
Congratulations! Now that your credibility is on point, let’s move into becoming an expert and how the heck to do that!
In order to bullet proof your business from the competition you need to establish yourself as an authority in your wedding niche.
How? Learn everything you can about one thing and become known for that.
The question is, what do you want to become known for?
Once you know what you want to be known for, you have to be willing to face any fears and doubts that you are in fact an expert and can make your voice known.
Imposter syndrome is an entire topic that I’m not an expert in, but it is very real, so if you are thinking things like, “I’m not an expert.”, “There’s no way I could be considered an expert.”, “I don’t know enough.”, “What if I embarrass myself?”, “What if I get all tongue tied?”, etc. Then I hate to break it to ya, but you need to get over it, because…
If you want your wedding business to be more than a side hustle, becoming and establishing yourself as an authority is required.
It’s not as hard as you may think it is. Here are ways you can become the authority and influencer in the wedding niche that you want to be known for:
To encourage you, I want to share how becoming an authority in the wedding industry will benefit your business:
There you have it. I know I wasn’t pullin’ any punches, but sometimes we need to hear the truth and I hope this article got you thinking about some changes you can make in your wedding business so that you can get booked by high dollar wedding clients.